This essay applies the framework of Strategy — most prominently associated with W. Chan Kim & Renée Mauborgne — to analyze the Croatia IGF 2023 Zagreb conference from a management perspective. Target audience: executives, MBA students, management researchers, consultants, and policy analysts.
Executive Summary
Kim and Mauborgne's Blue Ocean Strategy advocates creating uncontested market space. Croatia IGF can be read as an attempt to open an "uncontested ocean" beyond traditional inter-state diplomacy or inter-firm competition.
For firms operating in Croatia and adjacent 生成AI, AIガバナンス, プライバシー domains, this essay maps how to incorporate the conference debate into strategic decision-making through the lens of Value innovation and uncontested markets.
The blue ocean IGF opens
What organizations in Croatia should take from 2023 is not red-ocean (existing-regulation competition) debate but cooperation thinking that creates new value curves. Apply the "eliminate, reduce, raise, create" four actions to the IGF agenda.
The theoretical framework of W. Chan Kim & Renée Mauborgne provides a lens to read the 2023 debate not as mere "industry trends" but as a precursor of structural change. The fact that this is a national-level discussion has direct strategic implications for the geographic scope of the target market.
The Four Actions
For practical application, we map the applicability of Value innovation and uncontested markets to each topic at the conference.
1. Application to "生成AI"
The discussion on "生成AI" can be located, in W. Chan Kim & Renée Mauborgne's framework, as a primary strategic variable.
Concrete managerial implications include:
- Implications for Croatia's market: early identification of regulatory trends and preemptive business-model adjustment
- Impact on competitive advantage: monitoring competitors' moves and reviewing one's differentiation strategy
- Investment decisions: allocation of R&D investment and reconfiguration of the portfolio
2. Application to "AIガバナンス"
The discussion on "AIガバナンス" can be located, in W. Chan Kim & Renée Mauborgne's framework, as an important constraint.
Concrete managerial implications include:
- Implications for Croatia's market: early identification of regulatory trends and preemptive business-model adjustment
- Impact on competitive advantage: monitoring competitors' moves and reviewing one's differentiation strategy
- Investment decisions: allocation of R&D investment and reconfiguration of the portfolio
3. Application to "プライバシー"
The discussion on "プライバシー" can be located, in W. Chan Kim & Renée Mauborgne's framework, as an auxiliary topic.
Concrete managerial implications include:
- Implications for Croatia's market: early identification of regulatory trends and preemptive business-model adjustment
- Impact on competitive advantage: monitoring competitors' moves and reviewing one's differentiation strategy
- Investment decisions: allocation of R&D investment and reconfiguration of the portfolio
4. Application to "国内法整備"
The discussion on "国内法整備" can be located, in W. Chan Kim & Renée Mauborgne's framework, as an auxiliary topic.
Concrete managerial implications include:
- Implications for Croatia's market: early identification of regulatory trends and preemptive business-model adjustment
- Impact on competitive advantage: monitoring competitors' moves and reviewing one's differentiation strategy
- Investment decisions: allocation of R&D investment and reconfiguration of the portfolio
5. Application to "政府＋民間協働"
The discussion on "政府＋民間協働" can be located, in W. Chan Kim & Renée Mauborgne's framework, as an auxiliary topic.
Concrete managerial implications include:
- Implications for Croatia's market: early identification of regulatory trends and preemptive business-model adjustment
- Impact on competitive advantage: monitoring competitors' moves and reviewing one's differentiation strategy
- Investment decisions: allocation of R&D investment and reconfiguration of the portfolio
Strategic Actions for Firms Operating in Croatia
We translate the management analysis above into concrete actions for firms operating in Croatia.
Short-term (within 6 months)
- Intelligence gathering: closely read the Croatia IGF 2023 minutes and reports; share with the corporate strategy function
- Stakeholder mapping: identify relevant regulators, industry associations, and civil society organizations
- Risk assessment: quantify potential impacts of the regulatory directions under discussion
Medium-term (1–3 years)
- Capability building: close the capability gaps identified through the Value innovation and uncontested markets framework
- Alliance strategy: cultivate relationships with the international IGF community
- Regulatory dialogue: shift from reactive compliance to proactive agenda-setting
Long-term (3–10 years)
- Business model reconstruction: structural transformation informed by W. Chan Kim & Renée Mauborgne's framework
- Contribution to international standard-setting: sustained participation in venues like Croatia IGF
- Norm formation from Croatia: accumulation of soft power through distinctive contributions to international debate
ROI Analysis Perspective
In W. Chan Kim & Renée Mauborgne's framework, ROI of investment in Croatia IGF participation is evaluated not as a single-year financial metric but as multi-year option value. This aligns with the "real options" approach to decision-making under uncertainty.
| Dimension | Short-term ROI | Long-term option value |
|---|---|---|
| Direct financial | Limited | Medium–Large |
| Network capital | Medium | Large |
| Brand / legitimacy | Medium | Large |
| Policy intelligence | Large | Medium–Large |
| Talent development | Medium | Large |
Conclusion: A Question to Executives
Reading Croatia IGF 2023 through the auxiliary line of W. Chan Kim & Renée Mauborgne's framework, the conference emerges not as a mere international gathering but as a site of contemporary implementation of Value innovation and uncontested markets. Executives in Croatia face a strategic choice: passive observer or active participant.
This essay argues that the latter choice is indispensable for building long-term competitive advantage. W. Chan Kim & Renée Mauborgne's theoretical insight provides the intellectual foundation for that strategic choice.
Primary Sources
- IGF Secretariat. Annual Reports of Croatia IGF.
- Croatia IGF 2023 Zagreb Conference Materials.
- Japan IGF Support Organization. https://japanigf.jp/
- Nakazawa Yuki Blog. https://nkzw.jp/category/igf/
Secondary Sources (Management)
- Works of W. Chan Kim & Renée Mauborgne (representative texts of Strategy)
*This piece belongs to the academic essays (management series). Strategic proposals are illustrative applications of general analytical frameworks; specific business judgments require individual due diligence.*
更新履歴
第1稿投稿 2026年5月31日 8時53分（記事コンテンツアップ）
— 中澤祐樹
